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13,798 Grams of Design: Lambretto Art Project
Double Stray featured in 13,798 Grams of Design LAMBRETTO ART PROJECT PRESENTS 13.798 GRAMS OF DESIGN CURATED BY MARIA CRISTINA DIDERO E SUSANNA LEGRENZI ON THE OCCASION OF FUORISALONE 2010 AT VENTURA LAMBRATE OPENING: WEDNESDAY 14 APRIL 2010, 18 - 23 During the Fuorisalone, 15-19 April, open every day from 11.00 to 20.00 From 20 April to 14 May 2010 | Tues-Sat, 16.00-19.00, or by appointment LAP - Lambretto Art Project | Via Cletto Arrighi 19, Milan 13.798 grams of design is: Atelier Oï, Barber & Osgerby, Beta Tank, Big-Game, Fernando e Humberto Campana, Louise Campbell, Michel Charlot, Matali Crasset, Olivia Decaris, Oscar Diaz, Ken Eastman, Freshwest, Konstantin Grcic, Gitta Gschwendtner, Martì Guixé, Richard Hutten, Sjoerd Jonkers, Max Lamb, Arik Levy, Ross Lovegrove, Xavier Lust, Maezm, Cecilie Manz, Ilaria Marelli, Johan Olin & Aamu Song, Peter Marigold, Ben McCarthy, Nendo, Marc Newson, Fabio Novembre, Polka, Karim Rashid, Adrien Rovero, Karen Ryan, Martin Saemmer, Inga Sempé, Richard Shed, Elisa Strozyk, Usin-e, Anna van der Lei, Kiki van Eijk, Marcel Wanders, Robert Wettstein, Maciek Wojcicki, Michael Young 13.798 grams of design involves for the first time 45 internationally renowned and emerging designers in an investigation of their work and the importance of creativity, in an attempt to discover the factors behind the success of a product. From raw cement to ultralight plastics, compact forms to unpredictable balances of solids and voids, miniature to giant scale, the projects in the exhibition stimulate a series of reflections on the key role of contemporary design in forecasting urgent needs and increasingly complex desires. The designers focus in these works is on the value - if such a value exists - of creativity applied to a product. In a feather-weight exhibit, the design is exposed to the blunt judgment of an ideal international office of weights and measures, in a continuous flow of images that reveal the true value, per gram, of a design object. Catalogued based on their weight, the projects selected for 13,798 grams of design transform the space of the Lambretto Art Project into a sort of weigh station of creativity, where research on innovative materials, with a focus on aesthetic results and advanced ideas, are the criteria of a survey that presents projects by the most significant voices on the international design scene, including many works never previously shown in Italy. A free-press publication, in tabloid format, produced by Mousse Publishing and distributed at all the most interesting locations on the contemporary art and design circuit, will tell the story of the double event at Lambrate: the exhibition 13,798 grams of design and the designers featured at Ventura Lambrate. LAMBRETTO ART PROJECT via Cletto Arrighi 19 20134 - Milan tel. +39 02 26418090 This email address is being protected from spambots. You need JavaScript enabled to view it.

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